Creation of logo and process

The human eye helps the audience relate to our production company, this creates an immediate sense of intimacy between our production company and the consumer yet also reinforces our genre of super natural thriller which is additionally portrayed through the colour coordination.

The process we had to undertake in order to create our logo was complex and challenging. We had never done this before yet we rapidly adapted and put in the right amount of work to pull it off. This process began by finding a suitable image. I came up with the idea of an eye , thinking because every person has eyes they can relate and immediatly feel intimate with our company. We found one online , one which did not breach copyright infringment laws and suited the genre. Next we had to carefully crop it into our desired shape on photoshop and colour it red. Futhermore we also had to look for a font , then shape and crop this aswell. This is alot easier said then done and a decent amount of time to complete.


This was the final outcome :